Just as with Google, everything that shows in a user’s Facebook News Feed is dictated by a complex algorithm that is constantly evolving. If you manage a Facebook page for your news brand, you almost certainly noticed a dramatic decline in organic page reach over the past month due to some recent tweaks to this algorithm.
So what happened? Why is reach down?
Here’s a sound explanation from Ivan Lajara, life editor of the Daily Freeman.
What can we can do?
Ivan took this conversation to a recent installment of #DFMChat, which he hosts every Wed. at 12 p.m. ET. His intent was to capture best practices and resources that can help journalists re-think their approach to Facebook pages. So, he presented the group with this collaborative Hackpad document designed to capture and flesh out the best points and links tweeted during the #DFMChat (and after).
Here it is: The Facebook for newsrooms guide
Anything to add? The Hackpad is open for collaboration, so edit in your own findings and suggested resources.
In something of a twist, Facebook announced another change to the algorithm yesterday, which has implications for some of the best practices laid out on the guide just a week ago. According to Chris Turitzin, FB’s News Feed product manager, posts with links and previews will now rank better for pages, while text-only posts will rank better for individual users. So it’s important that journalists managing pages keep an eye on their reach and insights and continue to experiment with what works and what doesn’t.
Tweets from #DFMChat, Jan. 15, 2014: