DFM mounts all-out blitz on Super Bowl coverage

Denver Broncos quarterback Peyton Manning (18) answers questions during the team's Media Day Tuesday at the Prudential Center. (Photo by John Leyba/The Denver Post)
Denver Broncos quarterback Peyton Manning (18) answers questions during the team's Media Day Tuesday at the Prudential Center. (Photo by John Leyba/The Denver Post)

The DFM Super Bowl between the Denver Broncos and the San Francisco 49ers didn’t materialize (maybe next year, San Jose Mercury), but the Broncos still made it to New York, and DFM resources are being mobilized en masse to bring comprehensive coverage of Super Bowl XLVIII to the DFM audience.

The Denver Post has set up shop in the Big Apple to lead the way for DFM, launching a Super Bowl XLVIII index page that spotlights twice-daily live streaming programs, blogs, photos, video and more.

Denver’s massive effort is aided by staffers from Thunderdome, the New Haven Register and Delaware County Times, and supplemented by coverage from properties such as the Trentonian, the San Jose Mercury News, the Los Angeles Daily News and the Salt Lake Tribune.

Thunderdome is assembling the best of that content and packaging it up Digital First Media properties in three primary fashions:

  • A Rebel Mouse page, which serves as an index to the best features and most important news stories.
  • A Super Bowl display group, offered to properties for placement on their sites, containing a steady stream of news, with the Rebel Mouse index page pinned to the top of the container.
  • A takeover of the middle section of The Bottom Line for the week, spotlighting more buzz-worthy or interesting off-the-field Super Bowl-related content.

Some of the content highlights include:

  • Live programming: Daily streaming video shows produced by The Post from 9-11 a.m. ET and 5-7 p.m. ET, running through Friday.
  • Photos and video: Produced by Photodome. Check your local Media Center.
  • Interactives: Produced by Thunderdome, these will include our Trash Talk Generator; our Predictor Tool; a multi-part package analyzing five years of Super Bowl commercials, including a searchable/sortable database and illustrated graphic; and a Halftime Match Game.

There’s little time to catch one’s breath after the Super Bowl either — the Winter Olympics begin just five days later. We’ll share some details on our Olympics coverage next week right here on Inside Thunderdome. 

Gary Kicinski

By Gary Kicinski

Over the past 14 years, Gary Kicinski has held the top digital sports position at the nation's two largest newspaper companies.

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