Our headline of the month favors a question over cow farts

ThunderWorthy: Dan Lewis' headline for a "Downton Abbey" story won the clicks of our headline judges this month.
ThunderWorthy: Dan Lewis' headline for a "Downton Abbey" story won the clicks of our headline judges this month.

From cow farts to an unusual application for underwear, we had some highly clickable contenders in this month’s headline contest. But in the end, our headline judges sided with the only one that posed a question.

Winner
Will a refrigerator destroy ‘Downton Abbey’? by Dan Lewis

Other contenders
Cow farts cause barn to explode in Germany by Karen Workman (I was really proud of this one.)
Man robs gas station while wearing underwear. On his head. by Patrick Hogan
8 ways a sprinkling of snow created chaos in the South by Meg Wagner
Democrats hope this man’s haircut can save the Senate by Ryan Teague Beckwith

What do you think? Which of these headlines are you most likely to click on, and why? Tell us in the comments.

Tip of the week
There are a couple things our newsroom continues to struggle with, and it’s understandable why — both involve different rules for headlines than text.

First, use numerals in headlines … for all numbers, not just the big ones. (Except zero. We think zero is less confusing spelled out because it won’t get confused with the letter O).

Secondly, drop the periods from common abbreviations like U.S., U.K., F.B.I., etc. (As in, US, UK, FBI.)

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